With many traders still on vacation yesterday volumes were generally low. However one stock that caught many traders attention was Ford, which traded 3.8 times its average daily call volume. This was on the news that the2013 Ford Fusion had achieved the top crash safety rating from the Insurance Institute for Highway Safety. The top trade of the day was the purchase of 40,000 Feb. 13 calls for $0.44 with the stock at 12.55. This is a $1.76 million bet that Ford will be above 13.44, 7% higher, at February expiration.
Ford will report earnings on January 25th, which will be the stock’s major catalyst ahead of February expiration. Traders will be looking at earnings in three different segments: North America, Europe, and Asia. Ford holds 16% of the market in the US and sales have taken off in the last three years. Currently the average age of a car on the road in North America is 11 years, which bodes well for increased Ford sales. North America has been Ford’s bread and butter and traders will be looking for profits to remain strong. In Europe operations have not been profitable recently due to the economic hardships there. Ford has implemented a major cost saving initiative to save $500 million over the next few years, so traders will be expecting losses to decline here. Finally, Asia looks to be the most lucrative market for Ford and has been the primary driver of sales growth for the company. November broke several sales records in China and traders will be looking for the momentum to continue.
Looking at TTM PE Ford also looks relatively cheap compared to other major auto companies. Ford TTM PE ratio is 2.938 while GM, Honda, and Toyota are all over 10. Technically the stock also looks strong, having just broken a major resistance level at 12.65. This has put the stock within sight of making a new 52-week high at 12.85, which, if broken, could take the stock up to its next resistance level at 14.25.
Ford looks like a solid beta play on the global economy. If conditions are improving in the Eurozone, the US avoids the fiscal cliff, and China’s growth accelerates, Ford will do well in 2013. I like buying calls for now because there is so much uncertainty about whether or not we will see global growth next year. By buying calls you keep risk limited through Feb. expiration and can capture some upside if earnings are good and the fiscal cliff is avoided.